?Big Brother Brazil? has tripled sales of ADSL lines by Brasil Telecom, says Yon Moreira, BrT?s vice president for Internet services. Big Brother is now being broadcast by TV Globo. BrT has sole Internet rights to the program for broadband transmission on its portal BrTurbo. It sold 200-220 ADSL subscriptions per day before Big Brother began almost two months ago. Now BrT is selling about 600 lines per day, 90% to home users.
Broadband
